Florist East Sheen Privacy Policy for Customers
Introduction
This Privacy Policy describes how Florist East Sheen collects, uses, and protects your personal data when you place an order with us. This policy applies to all customers making purchases from East Sheen and its surrounding districts. We are committed to ensuring that your privacy is protected and that all data is handled in compliance with the General Data Protection Regulation (GDPR).
What Personal Data We Collect
When you place an order or communicate with Florist East Sheen, we may collect and process the following categories of personal data:
- Contact Information: Such as your name, address, telephone number, and delivery address details.
- Order Information: Including the products you order, delivery instructions, and recipient details where relevant.
- Payment Details: Data required to process your payment for goods and services (note: payment information, such as credit/debit card details, is processed securely via our third-party payment processor and is not stored by us).
- Correspondence: Records of any communication initiated by you, such as emails or messages regarding your order.
- Technical Data: Anonymous information collected through cookies and similar technologies, such as your IP address, device type, and browsing behaviour on our website.
Lawful Basis for Processing Your Data
Florist East Sheen will only process your personal data where it is lawful to do so.
- Contractual Necessity: Most of the data we collect is needed to perform our contract with you (for example, processing your order and delivering your flowers).
- Legitimate Interests: Some processing, such as quality control and customer service improvement, is based on our legitimate interests, provided your rights and freedoms are not overridden.
- Legal Obligations: In some cases, we may need to retain or disclose data to comply with applicable laws, such as tax regulations.
- Consent: Where required by law (such as for direct marketing), we will process your data only when you have given us your explicit consent.
How We Use Your Personal Data
We use your personal data strictly for the following purposes:
- Processing and fulfilling your orders.
- Managing your customer account and providing customer service.
- Communicating with you about your order status or resolving queries.
- Processing payments and refunds as appropriate.
- Fulfilling legal and regulatory obligations.
- Improving our products and services based on customer feedback and usage patterns.
- Sending you marketing materials (only where you have given consent). You may opt out at any time.
Retention of Your Data
Florist East Sheen will only retain your personal data for as long as it is necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typically, customer and order data is retained for up to seven years in accordance with UK tax and accounting laws. After this period, your data will be securely deleted or anonymised so that it can no longer be associated with you.
Processors and Third Parties
We may share your data with trusted third-party service providers who support us in operating our business and fulfilling your orders. These may include:
- Payment processors who handle payment transactions securely.
- Delivery couriers responsible for fulfilling flower deliveries in East Sheen and surrounding districts.
- IT and website maintenance providers, only as necessary to ensure the secure and reliable operation of our services.
All third-party service providers are required to respect the security of your personal data and to process it only in accordance with our instructions and applicable data protection laws. We do not allow our service providers to use your personal data for their own purposes.
How We Protect Your Data
We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. Access to your data is strictly limited to personnel and processors who require it to fulfil their roles.
Your Rights Under the GDPR
As a data subject, you have a number of rights relating to your personal data under the GDPR. These include:
- Right of Access: You may request information about the personal data we hold about you and how it is processed.
- Right to Rectification: If your personal data is incorrect or incomplete, you can request it be corrected.
- Right to Erasure: You have the right to request deletion of your data where there is no longer a legal basis for processing it.
- Right to Restrict Processing: You may ask for the processing of your data to be restricted in certain circumstances.
- Right to Data Portability: You can request that your personal data be provided to you or a third party in a structured, commonly used, machine-readable format.
- Right to Object: You may object to certain types of processing, such as direct marketing communications.
- Right to Withdraw Consent: Where we rely on your consent, you are free to withdraw it at any time.
If you wish to exercise any of these rights, please contact us using the contact options provided on our website or in your order documentation.
Children’s Privacy
Florist East Sheen does not knowingly collect personal data from children under the age of 16. If we become aware that such data has been provided without parental consent, we will delete it promptly.
Changes to This Privacy Policy
We may update or amend this Privacy Policy from time to time to reflect changes in our procedures or relevant laws. We encourage you to review this policy periodically so you remain informed about how we protect your personal information.
Contact Information
If you have any questions regarding this Privacy Policy, your personal data, or your rights as a customer in East Sheen and the surrounding districts, please contact us using the details provided on our website or your order confirmation documentation.
